It would be best if your company has a corporate identity, but you’re unsure where to start. Also, finding a marketing agency that can truly understand your business and develop a creative strategy that will resonate with your target audience is hard.
Many businesses try to take on this challenge, but it’s not easy. It’s time-consuming and expensive if you don’t know what you’re doing. Many companies claim to be the best, but they create corporate identity from a formula bottle.
D3 Marketing is different, we have the knonwledge and experiencie to do so. Also, we take the time to learn about you and develop a corporate identity that communicates who you are as a company and what makes you stand out from the competition. We’ll create an original marketing strategy to grab attention and generate results.
It is very important to identify expectations and needs (known and hidden)that your company faces with its corporate identity. Therefore, an in-depth interview will be carried out to provide sufficient elements to prepare a S.W.O.T. analysis(strengths, weaknesses, opportunities, and threats).
Information about the current and potential markets of your company will also be collected to analyze competition and propose appropriate brand values that compete efficiently in the current marketplace.
At this stage, the history of your company will be analyzed, along with employee culture, behavioural codes, principles and ethics. This will allow the creation of a clearly defined philosophy via the following essential elements of corporate identity:
» Mission
» Vision
» Values
» Commitment Statement
Here we use our favourite tools to implement the already mentioned steps. All the information collected and analyzed will be reflected and translated into the visual image of your company. It begins by defining corporate colours, institutional fonts for documents for internal and external use, a colour logo and any required variations.
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