CORPORATE IDENTITY

Our process to develop your corporate identity

The process

It's all about a process of amazing creation

The development of a corporate identity is comparable to a suit fitting. Each strategy is tailored to the specific needs of each client in order to communicate key corporate values and strengths of products and services in an original, creative, clear and striking way.

1.

Investigation

It is very important to identify expectations and needs (known and hidden)that your company faces with its corporate identity. Therefore, an in-depth interview will be carried out to provide sufficient elements to prepare a S.W.O.T. analysis(strengths, weaknesses, opportunities, and threats).

Information about the current and potential markets of your company will also be collected, in order to analyze competition and propose appropriate brand values ​​that compete efficiently in the current marketplace.

2.

Analysis

At this stage, the history of your company will be analyzed, along with employee culture, behavioral codes, principles and ethics. This will allow the creation of a clearly defined philosophy via the following essential elements of corporate identity:

3.

Design

Here we use our favourite tools to implement the already mentioned steps. All the information collected and analyzed will be reflected and translated into the visual image of your company. It begins by defining corporate colours, institutional fonts for documents for internal and external use, a colour logo and any variations that are required.

One of the key factors of the corporate image is consistency, since branding must always obey certain parameters that are established in a document called the Corporate Identity Manual, which sets out the rules of its application and guarantees its visual and communicative coherence.

Through the Manual, it is possible to draw proposals for application to various media:

Have you seen our Corporate Identity portfolio?