Here we use our favourite tools to implement the already mentioned steps. All the information collected and analyzed will be reflected and translated into the visual image of your company. It begins by defining corporate colours, institutional fonts for documents for internal and external use, a colour logo and any variations that are required.
One of the key factors of the corporate image is consistency, since branding must always obey certain parameters that are established in a document called the Corporate Identity Manual, which sets out the rules of its application and guarantees its visual and communicative coherence.
Through the Manual, it is possible to draw proposals for application to various media: